

Let's be Honest. Anyone can put a lock-box on the door, a sign in the yard and post a few pictures on the MLS. In a good market and at the right price, that may be all it takes to get it sold. BUT, will it put the most money back in your pocket? Will it be a smooth process and successfully fulfill your goals? Not so likely. In fact, even if you make it that far commission free, it may COST YOU THOUSANDS as you may have LOST MORE THAN YOU SAVED!
Value and pricing often differ. Value should be an alignment with appraisal value, while pricing will depend on the sellers needs and goals, as well as the marketability of the home. We will discuss your needs and seek to make YOUR GOALS, OUR GOALS. Once we have previewed your property we will put together a custom marketing plan and recommended pricing strategy to best reach your goals.
STOP! Before you start ripping out that carpet, and go tearing down that fence it is a good idea to consult a professional! Remember, when you put your property on the market, it is no longer your home, but a product on the market. A good agent, who knows their market can help you make the right decisions and avoid costly mistakes.
Have you ever noticed that a good car lot tends to get more for the same car than an individual does? They will pre-inspect the car, and fix any minor issues that would cause buyers to under-value it or pass on it. Then they will freshen it up and either give it a quick clean up, or a massive detailing depending on the vehicle and the market. A dirty car gains little attention, but the same car with a brilliant reflective shine will absolutely turn heads! The same thing works for your home. We will make recommendations for inspections, preparations and staging to ready your home for the market in a way that best meets your needs and goals and gets the attention it deserves!
According to the National Association of Realtors 98.5% of home searches begin their search on-line. As a result, the internet has become a 24-7 open house. So, now that your property is all polished up and ready to go we need that shine to show. Anyone can take a few pictures with their phone, or even a good camera, but we won't settle for that. To get top dollar, we need to your home to stand out from the crowd, not fall back into it. We need pictures that POP OFF THE PAGE!! When you have a home that fits it we need to make sure they don't miss the stand out features of the home, so we bring in some of the best production teams in DFW to world class photos, production quality videos, mind blowing 3D Tours, and Epic Aerials to MAKE IT HAPPEN!
The house is perfectly polished, we have amazing video and fantastic photos, NOW we get to put that to work! None of it does any good unless buyers see it. Most agents will post it on the realtor search system, the Multiple Listing Service (MLS) and wait, however many of the most visited home search sites are not tied to the MLS. Depending on your program choices we use print marketing with professional grade flyers and postcards, door knock the neighborhood, use various forms of direct response marketing, and most importantly we BLAST THE INTERNET without discrimination to leave no stone un-turned. What ever site they choose to search on they will find it! But , we don't stop there, we take it even farther with premium listings on Zillow, Trulia, and Realtor.com, boost it on Facebook, and Youtube, and even give your home it's own website to improve search engine capture giving it massive exposure even to potential buyers who may not even know they were looking yet! By using a mass collection of internet marketing
There is more to negotiating your home than just agreeing to a price. There are terms and conditions, possible inclusions, and an option period and inspections with potentially costly repairs as well. It is important to have an agent who knows the market and how to use our position to our advantage. Who knows your goals, and can align with them to work to your best favor to establish a position that best meets your objectives, and gets the most money back into your pockets as possible, whole avoiding costly mistakes that can mean a buyer walking all over you, or flat walking away.